At the beginning of the new year, Shanghai released the “Action Plan for Promoting Confidence, Expanding Demand, Stabilizing Growth and Promoting Development in Shanghai”, which sent a strong signal and clear guidance for promoting investment and projects.

Faced with the complex and severe external environment in 2022, Hongkou has always taken the optimization of the business environment as the key to improve the core competitiveness of the urban area. Through the establishment of mechanisms and platforms, it continued to consolidate the joint forces of enterprise services, continue to deepen industry policies and investment policies, create a larger platform for the development of various enterprises, and actively create a friendly, safe and stable business environment.

It is learned from the relevant departments of Hongkou that the number of headquarters enterprises in Hongkou has quadrupled in three years. From the perspective of industrial distribution, these enterprises cover finance, shipping, new energy technology and other fields, and they are also representatives of the high-quality development of the leading industries, emerging industries and future industries at the North Bund of Hongkou.

Last year, Hongkou set up a joint meeting on the business environment led by the main officials of the district government to further improve the investment promotion service system. It launched the 1.0 to 5.0 action plans for the business environment for five consecutive years. Especially since 2021, it has issued the "9+11" measures to optimize the business environment at the North Bund for two consecutive years, fully promoting the high-quality development of the regional economy.

Besides, it launched the three-year action plan of "go home" for key enterprises, launched eight major service measures, including talent, medical care, children's education, policy services, one-to-one assistance, providing enterprises with full-cycle services from building recommendation, site selection, relocation procedures to daily operations, so that enterprises can take root in Hongkou.

Shanghai Minghong Investment Management Co., Ltd., which is also an enterprise with tax revenue exceeding 100 million, is one of the enterprises that came here through the "Go Home" three-year action plan. The company has settled in Hongkou for many years. During this period, although the office was temporarily moved away from Hongkou, the relevant departments of Hongkou often visited it regularly to understand the needs of enterprises and solve practical difficulties.

After knowing that the enterprise was willing to move back to Hongkou, Hongkou implemented a full range of professional and special services, and closely contacted the service from all aspects. Last July, the enterprise successfully returned to Hongkou and moved to Raffles City at the North Bund. The spacious and comfortable office environment and thoughtful policy support make the satisfaction and engagement of the enterprise’s employees continuously improve, and also provide a continuous source of vitality and power for the sustainable development of the enterprise.

"The display and influence of the North Bund are increasingly prominent. It shows unlimited possibilities to the outside world in terms of hardware construction and software business environment. Over the past six months after returning home, we have enjoyed a number of policy support such as talent policy and industry services, and shared the dividends of development", said an official of Shanghai Minghong Investment Management Co., Ltd.

The return of key enterprises to home is not only the embodiment of optimizing the business environment in Hongkou, but also the continuous improvement of the industrial ecology in the North Bund region, attracting and driving more high-quality enterprises to gather for collaborative development, and improving the size and energy level of the business and office building economy.

At present, Raffles City at the North Bund has attracted many heavyweight financial technology R&D and application demonstration enterprises such as JD Digital Technology, Huajing Securities, Integrity Fund, SPDB FINTECH and Huawei East China Headquarters to settle in. The occupancy rate of business and office buildings, the tax landing rate and the flat efficiency have been rising. Raffles City has also become a new high-quality building with the monthly tax revenue exceeding 100 million last year, and gradually become a new landmark for the development of financial technology at the North Bund.

In order to continuously strengthen the connotation of enterprise-oriented services and continuously improve the soft power of services, Hongkou has also carried out in-depth visits to enterprises, worked hard to be the best partner and the warmest store waiter, and provided whole-process cycle services, so that the enterprises can truly feel the heat of the development of the North Bund and the temperature of Hongkou’s services.

According to an official of the Hongkou District Investment Promotion Office, over the past year, 12,434 enterprises of all kinds have been visited and investigated, and 2,051 questions and appeals have been collected, with a response rate of 94%. At present, there are 37 buildings with the tax revenue reaching 100 million and 14 industry parks with the tax revenue reaching 100 million in Hongkou.

In the next step, Hongkou will further optimize the investment promotion mechanism, create a new benchmark of the "excellent" international first-class business environment, constantly enrich the means and resources of investment promotion, and provide services to enterprises with a more advanced, more accurate and more intimate manner, and cultivate more enterprises and business & office buildings with the tax revenue reaching 100 million, and more business & office buildings with the monthly tax revenue exceeding 100 million.